The draft

2025

The list

A house on the desk. The crew searches, prices, and drafts. You approve what goes out.

An inherited house

Example

The first message

Agent

Outreach

Category

The draft

Channels

2025

Stage

Draft

Scope

Text, call, and letter

Reaches sellers by

Text, call, and letter

Team

You and the crew

A house on the desk. The crew searches, prices, and drafts. You approve what goes out.

01

What you get

Ways to reach a seller

9

Ways to reach a seller

9

Ways to reach a seller

9

Text, call, and letter

60

Text, call, and letter

60

Text, call, and letter

60

Sends without your yes

1

Sends without your yes

1

Sends without your yes

1

02

How it runs

Text, call, and letter

Parcel & Co. releases a new colorway most months. Each drop used to mean a new edit from scratch.

We designed one drop format with locked motion and open product layers. Cut assembles it, Echo cleans the runner’s dialogue and Flow sets the titles.

The outcome

Nine drops have shipped on the template so far. A new one takes a day.

Runner’s legs and teal running shoes in motion blur

03

Process

Four phases, week by week.

Step 1

Your pick
Your pick

The text, the call, and the email, drafted and waiting for your yes.

The text, the call, and the email, drafted and waiting for your yes.

Step 2

Draft
Draft

The text, the call, and the email, drafted and waiting for your yes.

The text, the call, and the email, drafted and waiting for your yes.

Step 3

Build
Build

The text, the call, and the email, drafted and waiting for your yes.

The text, the call, and the email, drafted and waiting for your yes.

Step 4

Your yes
Your yes

Nothing reaches a seller before you approve it.

Nothing reaches a seller before you approve it.

Microphone resting on a mixing desk during dialogue cleanup

04

What you review

The delivery, counted.

Text draft

1

Call script

9

Letter

1 day

Text, call, and letter

1
A new colorway is a day of work now. Echo and the template do the rest.

Outreach

Text, call, and letter

05

Who does what

Drafts

Drafts

Outreach

Seller list

Seller list

Deal Finder

Numbers

Numbers

Underwriter

Plan

Plan

Operations Manager

Approved by

Approved by

Outreach

Project shots

Click a frame to enlarge

Lane numbers painted on a red running track
Black running shoe mid-stride on a sunlit road
Runner in white shoes climbing concrete steps
The sixteen agents on two shelves

Next example

The walkthrough

Acquisitions

Seller lists on a desktop screen

Put the crew on your next deal.

7 days free, then $99/month. You approve every first message. Cancel anytime.